Behind every iconic rock band is usually a guiding force that can rise above the bombast, the egos, the infighting, and the insanity to help make great music and legendary artists. That was most certainly the case with the Beatles.
In the case of the greatest musical foursome of all time, their producer, mentor, and father figure – Sir George Martin – passed away the other day. Dubbed the “Fifth Beatle,” Martin was able to engineer and lead the Fab Four throughout their incredible arc all the way through the Abbey Road album. He was truly the Beatles’ “man behind the curtain” – the studio wizard who produced their amazing musical works.
Martin’s role in the careers of the Beatles is a reminder that all great talent requires coaching, guidance, and a deft touch. We love to celebrate great radio personalities in this blog – and deservedly so. But it is often programmers and managers who put these shows together, and wisely guide them through the bad books, the uncomfortable aircheck sessions, the handholding, and the psychological counseling that all goes into developing and growing great talent.
Maybe at the next “Morning Show Boot Camp,” they’ll set aside a session to showcase those amazing PDs who live and work “behind the curtain.” putting together and providing guidance for some of the greatest shows on the radio.
In the meantime, take a moment today and listen to anything by the Beatles. And enjoy this brief video of George Martin talking about writing the score to “Yesterday.”
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Prior to launching the company, Fred spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, Fred became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, Fred gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit, before forming Jacobs Media.
Along with providing the creative and intellectual direction for the company, Fred consults Jacobs Media’s major market Classic, Mainstream, and Active Rock clients, while having input in every client relationship.
Fred has a Bachelor’s degree from the University of Michigan, and a Master’s degree in Telecommunications from Michigan State University.
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